# 3D Product Configurators Develop and deploy OpenUSD, generative AI-enabled product configurator tools and experiences to nearly any device. [ Get Started ](https://developer.nvidia.com/omniverse) Katana, Nissan [ Get Started ](https://developer.nvidia.com/omniverse) **Workloads** Simulation / Modeling / Design Content Creation / Rendering Recommenders / Personalization AR/VR **Industries** Automotive / Transportation Media and Entertainment Retail/ Consumer Packaged Goods **Business Goal** Innovation **Products** NVIDIA Omniverse NVIDIA NIMs NVIDIA GDN Overview ## The Value of Real-Time Product Configurators 3D [product configurators](https://www.nvidia.com/en-us/glossary/product-configurator/) enable brands to develop and deliver engaging experiences and content at scale, using entirely digital products and environments. These content [digital twins](https://www.nvidia.com/en-us/omniverse/solutions/digital-twins/) help bring interactive experiences to media and entertainment, ecommerce, retail, and automotive industries to: **Enhance digital experiences:** Allow customers to interactively visualize and customize products in 3D, with physically accurate representations, leading to increased customer engagement and brand connection. **Accelerate content creation:** Build apps to empower non-3D artists with user-friendly applications to create and customize stunning 3D content for marketing campaigns, ecommerce platforms, and beyond. **Hyper-personalize advertising:** Build solutions and workflows to automatically generate web content based on real-time inputs and predefined asset variants. For example, cinematic renders of a product can be generated on demand by an AI from a single dataset, using input data such as region, language, and user preferences to target specific audiences. **Optimize operations:** Reduce costs and content production times by repurposing entire datasets. Automate repetitive tasks with generative AI, allowing your teams to focus on their craft. [ ](https://resources.nvidia.com/en-us-omniverse-product-configurator/watch-9) [ Develop 3D Product Configurators With Generative AI and OpenUSD ](https://resources.nvidia.com/en-us-omniverse-product-configurator/watch-9) ### Create Brand-Accurate Imagery With Precise Visual Generative AI Enhance and modify high-quality compositions using real-time rendering and generative AI output without affecting a hero product asset. [Try the Interactive Demo ](https://build.nvidia.com/nvidia/conditioning-for-precise-visual-generative-ai) Quick Link [ What is a Digital Twin? ](https://www.nvidia.com/en-us/glossary/digital-twin/) Technical Implementation ## Develop 3D Product Configurators Developing product configurator tools and solutions with [NVIDIA Omniverse™](https://www.nvidia.com/en-us/omniverse/) enables you to build upon [NVIDIA RTX™](https://www.nvidia.com/en-us/design-visualization/technologies/rtx/), [generative AI](https://www.nvidia.com/en-us/ai-data-science/generative-ai/), and [Universal Scene Description \(OpenUSD\)](https://www.nvidia.com/en-us/omniverse/usd/) technologies. This unlocks interoperable, scalable, reusable, and customizable solutions that can be delivered faster and are more optimized for your customers. Leverage CAD data and bridge design assets from OEMs to agencies, and create configurators for OEM teams or live customer experiences. Utilize APIs and SDKs to build ‌a unified asset pipeline, repurpose prepared data, stream GPU-powered ray-traced graphics globally to various devices, automate the localization of content based on regions and availability, and supercharge with AI. ## Benefits of 3D Product Configurators Developing product configurators with Omniverse and OpenUSD brings many benefits, including: **Develop in an extensible environment:** Omniverse provides APIs, SDKs, and easy-to-extend templates in a low-code environment that enable developers, agencies, and software vendors to build tools, optimize pipelines, and create new interactive 3D experiences that leverage NVIDIA technologies. **Aggregate data for easy repurposing:** Omniverse enables you to build tools around aggregated data, so you can prepare once and reuse data for multiple purposes. This benefit can drive multiple outputs, including 2D product renders, online interactive configurators, and virtual experiences. **Unify asset pipelines:** Managing product data across its lifecycle, from design to marketing, and external agencies, is manual and complex. By developing configurator solutions on a unified asset pipeline with OpenUSD, tools and solutions can benefit from automated updates. This saves creatives and solutions providers from the redundancy and inefficiencies of constantly updating or rebuilding assets that feed 3D experiences. **Supercharge 3D with generative AI:** Build tools and connect workflows that give artists or end users access to functions such as text-to-image, text-to-3D, or retrieval augmented generation \(RAG\)-infused online sales assistants. Use generative AI in production to accelerate content creation in apps, or automate personalization for web experiences. Omniverse becomes a portal to connect your apps to AI. **Deliver interactive raytraced graphics:** Developers can build the 3D viewport of their application using the Omniverse platform and deploy it on NVIDIA’s [Graphics Delivery Network \(GDN\)](https://www.nvidia.com/en-us/omniverse/solutions/stream-3d-apps/). Utilizing GDN allows configurators to be seamlessly published as interactive, ray-traced visualizations and accessed worldwide on various devices \(mobile, tablet, XR, and more\), streaming complex materials and models, while enhancing the user experience. Grip, Moët Hennessy Quick Links [ Get Started With Omniverse ](https://developer.nvidia.com/omniverse) Partner Ecosystem ## Get Started With Our Partners Looking for someone to help you build your own solution? Explore the ecosystem of developers that are integrating OpenUSD and Omniverse technologies into their software, solution, and services portfolios. [ ](https://www.accenture.com/us-en/about/accenture-song-index) [ ](https://www.accenture.com/us-en/about/accenture-song-index) [ ](https://www.grip.tools/) [ ](https://www.grip.tools/) [ ](https://www.katanaus.com/) [ ](https://www.katanaus.com/) [ ](https://www.monks.com/) [ ](https://www.monks.com/) [ ](https://www.wpp.com/) [ ](https://www.wpp.com/) FAQs ### How do I get started with building product configurators? A 3D product configurator is an application that provides the ability for users and consumers to interact with products and change their features, colors, materials, and environments and render them in photorealistic quality. Product configurators allow users to create and customize 3D content for different purposes, whether marketing, sales, or design—or even customize a new item from their favorite retailer. Get started with the ‘[Building a 3D Product Configurator with USD and Omniverse](https://learn.nvidia.com/courses/course-detail?course_id=course-v1:DLI+S-OV-14+V1&ncid=so-wech-629177)’ NVIDIA Deep Learning Institute course and . To take this experience to the next level, stream your immersive OpenUSD digital twins to the Apple Vision Pro with the [spatial streaming for Omniverse digital twins workflow](https://docs.omniverse.nvidia.com/avp/latest/index.html). ### What is OpenUSD, and how do I get started? [Universal Scene Description \(OpenUSD\)](https://aousd.org/blog/explainer-series-what-is-openusd/) is an open and extensible ecosystem for describing, composing, simulating, and collaborating within 3D worlds. OpenUSD encompasses a collection of fundamental tools and capabilities that accelerate workflows, teams, and projects. It delivers everything you need, whether you’re creating assets and environments for large-scale, connected virtual worlds, or building the tools that will make these worlds possible. [ Start Building With OpenUSD ](https://www.nvidia.com/en-us/learn/learning-path/openusd/) ### What are the recommended systems to develop on Omniverse? Our enterprise-ready [NVIDIA-Certified Systems™](https://www.nvidia.com/en-us/data-center/products/certified-systems/) are purpose-built to handle scale and complexity and are tested and optimized to run Omniverse workloads and applications. Quick Links [ Take a Free Course on How to Build a Configurator ](https://learn.nvidia.com/courses/course-detail?course_id=course-v1:DLI+S-OV-14+V1&ncid=so-wech-629177) Get Started ## Start Building 3D Product Configurators Develop your own 3D product configurator pipeline with Omniverse SDKs, APIs, and tools to deliver engaging experiences and content at scale using entirely digital products and environments. [Get Started ](https://developer.nvidia.com/omniverse) [Try Interactive Demo ](https://build.nvidia.com/nvidia/conditioning-for-precise-visual-generative-ai) ## RTX PRO Server—the Best Platform for Industrial and Physical AI NVIDIA RTX PRO Server accelerates every industrial digitalization, robot simulation, and synthetic data generation workload. Additional Resources ## The Latest for 3D Product Configurators 1. News 2. Success Stories 3. Videos ## Related Use Cases