# Redefining Auto Innovation With AI and Digitalization Rimac, BMW Group, Katana, Maserati Introduction ## Transforming the Automotive Industry NVIDIA is bringing [physical AI](https://www.nvidia.com/en-us/glossary/generative-physical-ai.md) to the automotive industry, connecting vehicles, factories, and digital worlds through AI and [simulation](https://www.nvidia.com/en-us/use-cases/autonomous-vehicle-simulation.md). With [NVIDIA AI](https://www.nvidia.com/en-us/solutions/ai.md), [Omniverse™](https://www.nvidia.com/en-us/omniverse.md), and [accelerated computing](https://www.nvidia.com/en-us/data-center/solutions/accelerated-computing/#nacp), automakers are using AI physics, generative AI, and interactive [digital twins](https://www.nvidia.com/en-us/glossary/digital-twin.md) to accelerate design and engineering, optimize factory operations, and validate autonomous driving systems in simulation before deployment. The result is faster development, safer vehicles, and more efficient production. ### BYD, Geely, Isuzu, and Nissan Adopt NVIDIA DRIVE Hyperion for Level 4 Vehicles Leading automakers and mobility providers are building on NVIDIA’s end-to-end platform as NVIDIA advances Level 4 hardware. [Read the Press Release](https://nvidianews.nvidia.com/news/drive-hyperion-level-4) ### NVIDIA and Global Industrial Software Giants Bring Design, Engineering, and Manufacturing Into the AI Era Cadence, Dassault Systèmes, PTC, Siemens, and Synopsys are bringing NVIDIA CUDA-X™,  Omniverse™, and GPU-accelerated industrial software and tools to their customers. [Read the Press Release](https://nvidianews.nvidia.com/news/nvidia-and-global-industrial-software-giants-bring-design-engineering-and-manufacturing-into-the-ai-era) Use Cases ## From Design to Autonomous Driving #### Design and Visualization Reimagine what’s next—from initial concepts to seamless collaboration and final designs. NVIDIA RTX PRO transforms automotive design with photorealistic, real-time visualization that enables designers and engineers to iterate rapidly. From exterior styling to interior ergonomics– Interactive, physically accurate renderings let teams explore design variations, validate proportions, and accelerate decision-making, bringing concepts to production faster. [Learn About Product Design Innovation](https://www.nvidia.com/en-us/design-visualization/rtx.md) Kia Motors #### Computational Engineering Accelerate, visualize, and deploy AI in computer-aided engineering workflows. GPU acceleration and AI physics transforms automotive engineering simulation, enabling faster computational engineering analysis for design optimization, structural validation, thermal management, and more. Engineers iterate through hundreds of complex simulations in days rather than months, reducing drag coefficient, improving safety, and accelerating time-to-market—all while cutting manual effort and computational costs. [Explore how NVIDIA Accelerates Engineering Simulation](https://www.nvidia.com/en-us/solutions/cae.md) #### Industrial Digital Twin Create accurate virtual representations powered by NVIDIA Omniverse Enterprise. Optimize factory layouts, streamline manufacturing processes, and train robotic fleets in a virtual environment before deployment. [NVIDIA Omniverse](https://www.nvidia.com/en-us/omniverse.md) libraries enable automakers to reduce downtime, minimize waste, accelerate time-to-market, and achieve unprecedented operational efficiency—with predictive analytics and AI-powered automation driving measurable productivity gains. [Learn More About Digital Twins](https://www.nvidia.com/en-us/use-cases/industrial-facility-digital-twins.md) BMW Group #### Generative AI From manufacturing to testing AVs, learn how generative AI is transforming the industry. [Generative AI](https://www.nvidia.com/en-us/glossary/generative-ai.md) and large language models are redefining automotive experiences from factory to road. Automakers use AI to streamline design and manufacturing, accelerate autonomous vehicle development with end-to-end learning and [synthetic data](https://www.nvidia.com/en-us/glossary/synthetic-data-generation.md), create intelligent in-cabin assistants with natural voice interaction and personalized avatars, and enhance enterprise operations with AI-powered sales and support chatbots. [Learn More About Generative AI in Automotive](https://www.nvidia.com/en-us/solutions/ai/agentic-ai.md) #### Autonomous Vehicles Accelerating the future of autonomous vehicles, from cloud to car. NVIDIA delivers a full-stack autonomous vehicle platform, from AI training and simulation to in-vehicle compute and safety. [NVIDIA DGX™](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/ai-training.md) and [NVIDIA Alpamayo](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/alpamayo.md) open Vision-Language-Action models power AI training and vehicle reasoning, [Omniverse](https://www.nvidia.com/en-us/omniverse.md) libraries with [Cosmos™](https://www.nvidia.com/en-us/ai/cosmos.md) power model development and validation, while NVIDIA [DRIVE AGX](https://developer.nvidia.com/drive/agx)™ and [the DRIVE Hyperion](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/drive-hyperion.md) Level 4–ready reference architecture, enable safe, scalable deployment—unified by NVIDIA Halos safety. [Learn More About Autonomous Vehicle Solutions](https://www.nvidia.com/en-us/solutions/autonomous-vehicles.md) [Read How AI is Unlocking Level 4 Autonomous Driving](https://blogs.nvidia.com/blog/level-4-autonomous-driving-ai/) ## Real-World Impact Learn how automakers are adopting NVIDIA technology to shape the future of mobility. Mercedes-Benz ### Mercedes-Benz Mercedes-Benz is partnering with NVIDIA to deliver AI-defined vehicles with Level 2++ driving today and a path to [Level 4 autonomy](https://blogs.nvidia.com/blog/level-4-autonomous-driving-ai/). [Learn More About Our Partnership](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/partners/mercedes.md) Volvo Cars ### Volvo Cars Volvo Cars will integrate [NVIDIA DRIVE AGX Thor](https://www.nvidia.com/en-us/self-driving-cars/in-vehicle-computing/#hardware)™, built on the [NVIDIA Blackwell GPU architecture](https://www.nvidia.com/en-us/data-center/technologies/blackwell-architecture.md), for future models and tap into [NVIDIA DGX](https://www.nvidia.com/en-us/data-center/dgx-platform.md) for advanced AI training. [Learn More About Our Partnership](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/partners/volvo-cars.md) Nuro ### Nuro Nuro has developed the Nuro Driver AI platform, built on NVIDIA DRIVE AGX® and DriveOS™. [Learn More About Our Partnership](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/partners/nuro.md) BMW Group ### BMW The BMW Group is optimizing production processes by using AI, its own treasure trove of data, and NVIDIA DGX systems. This lets them implement a complete deep learning operations pipeline for various industrial AI applications. [Read the Story](https://www.nvidia.com/en-us/case-studies/bmw-optimizes-production-with-ai-and-dgx-systems.md) JLR ### Jaguar Land Rover Starting in 2026, all-new Jaguar and Land Rover vehicles will be built on the [NVIDIA DRIVE](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/in-vehicle-computing.md) software-defined platform—from the cloud with [NVIDIA data center solutions](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/ai-training.md) to the car with [NVIDIA DRIVE Orin™](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/in-vehicle-computing/#hardware). [Learn More About Our Partnership](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/partners/jlr.md) General Motors ### General Motors Discover how the largest U.S. automaker will build next-generation vehicles, factories, and robots using AI, simulation, and accelerated computing. [Learn More About Our Partnership](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/partners/general-motors.md) Previous Next 1. x 2. Mercedes-Benz 3. Volvo 4. Nuro 5. BMW 6. Jaguar Land Rover 7. General Motors > NVIDIA is the backbone of the AI era, and it is now fully harnessing that innovation to deliver L4 autonomy at enormous scale, supporting an incredible ecosystem of autonomous vehicle leaders. — Dara Khosrowshahi, CEO of Uber [Learn More](https://nvidianews.nvidia.com/news/nvidia-uber-robotaxi) > Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving, and smart factory… This partnership is set to accelerate our progress, positioning the Group as a frontrunner in driving AI-empowered mobility innovation. — Heung-Soo Kim, Executive Vice President and Head of the Global Strategy of Hyundai Motor Group > With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences—and increase our margins. — Jim Rowan, CEO of Volvo Cars [Learn More](https://blogs.nvidia.com/blog/volvo-cars-accelerated-computing-ai/) > NVIDIA is the market leader in accelerated computing, and they’ll strengthen our ecosystem of partners and our ability to deliver safe and reliable driverless trucks to our customers at scale. — Chris Urmson, Cofounder and CEO of Aurora [Learn More](https://nvidianews.nvidia.com/news/toyota-aurora-continental-nvidia-drive) > Our collaboration with NVIDIA allows us to develop the future of factory logistics today. — Jürgen Maidl, Senior Vice President of Logistics, The BMW Group [Learn More](https://nvidianews.nvidia.com/news/bmw-group-selects-nvidia-to-redefine-factory-logistics) Previous Next 1. Quote 1 2. Quote 2 3. Quote 3 4. Quote 4 5. Quote 5 ## News and Events ## Explore the Latest News in the Automotive Industry 1. Blogs 2. Press Releases 3. Videos [View All Blogs](https://blogs.nvidia.com/blog/category/auto/) ### BYD, Geely, Isuzu, and Nissan Adopt NVIDIA DRIVE Hyperion for Level 4 Vehicles Leading automakers and mobility providers are building on NVIDIA’s end-to-end platform as NVIDIA advances Level 4 hardware. [Read the Press Release](https://nvidianews.nvidia.com/news/drive-hyperion-level-4) ### NVIDIA Announces the Alpamayo Family of Open-Source AI Models Mobility leaders such as JLR, Lucid, and Uber, along with the AV research community that includes Berkeley DeepDrive, can fast-track safe, reasoning‑based Level 4 deployment roadmaps. [Read the Press Release](https://nvidianews.nvidia.com/news/alpamayo-autonomous-vehicle-development) ### NVIDIA and Uber Power the Largest Expansion of Level 4 Robotaxi Fleets Stellantis, Lucid, Mercedes-Benz, Waabi, and Volvo Autonomous Solutions have adopted [NVIDIA DRIVE AV](https://www.nvidia.com/en-us/solutions/autonomous-vehicles/drive-av.md) for Level 4 deployment of autonomous vehicles. [Read the Press Release](https://nvidianews.nvidia.com/news/nvidia-uber-robotaxi) ### How Robotaxis Are Gaining Ground to Make Streets Safer Robotaxis are fully autonomous, on‑demand vehicles that use advanced sensors and AI to navigate streets and move passengers without a human driver. We asked industry leaders to talk about recent advancements in building safe robotaxis for real-world driving. [Watch the Video](https://www.youtube.com/watch?v=gIkf870-GNc) ### The Future of AI-Defined Vehicles Industry leaders and NVIDIA’s ecosystem partners share their perspectives on the technologies steering the future—robotaxis, autonomous trucking, multimodal mobility, and more. [Watch the Video](https://www.youtube.com/watch?v=FArba43GtV8) ### How Autonomous Vehicles Learn to Reason With NVIDIA Alpamayo See how open NVIDIA Alpamayo models, simulation frameworks, and physical AI datasets accelerate reasoning-based development for autonomous vehicles and self-driving cars. [Watch the Video](https://www.youtube.com/watch?v=KGCTwoAlhsM) ### NVIDIA Halos: Safety System for AV Development Learn how NVIDIA Halos is a comprehensive safety system that brings together NVIDIA’s automotive hardware and software safety solutions with cutting-edge AI research. [Watch the Video](https://www.youtube.com/watch?v=dVYuDXLxR0k&list=PLZHnYvH1qtOYTHUlrjTh8LcE1HVOvldwn&index=6) ### Accelerating AV Development With NVIDIA Omniverse and Cosmos See how NVIDIA Omniverse and NVIDIA Cosmos help developers build the next generation of end-to-end autonomy. [Watch the Video](https://www.youtube.com/watch?v=HVp2LZ1UUN4&list=PLZHnYvH1qtOYTHUlrjTh8LcE1HVOvldwn&index=7) [View All Videos](https://www.youtube.com/playlist?list=PLZHnYvH1qtOYTHUlrjTh8LcE1HVOvldwn) ### Partners ## Automotive Enterprise Ecosystem ### Resources ## Breakthroughs in AI, Accelerated Computing, and Beyond 1. Sessions 2. Training 3. Community ### Getting Started With Deep Learning Learn how deep learning works through hands-on exercises in computer vision and [natural language processing](https://www.nvidia.com/en-us/glossary/natural-language-processing.md) (NLP). You’ll train deep learning models from scratch, learning tools and tricks to achieve highly accurate results. You’ll also learn to use freely available, state-of-the-art pre-trained models to save time and get your deep learning application up and running quickly. [Get Started With Deep Learning Institute](https://courses.nvidia.com/courses/course-v1:DLI+S-FX-01+V1/) ### Building Conversational AI Applications Learn how to quickly build and deploy production-quality conversational AI applications with real-time transcription and natural language processing (NLP) capabilities. [Learn About Conversational AI](https://www.nvidia.com/en-us/training/instructor-led-workshops/building-conversational-ai-apps.md) ### NVIDIA Developer Program Get access to free SDKs, training, and technical resources to successfully build applications on all NVIDIA technology platforms by joining our Developer Program. [Join Now](https://developer.nvidia.com/developer-program?ncid=progr-632352#cid=dev03_progr_en-us) ### NVIDIA Inception for Startups Accelerate your startup by joining the NVIDIA Inception Program. It provides over 13,000 cutting-edge startups worldwide with critical go-to-market support, technical expertise, training, and introductions to funding opportunities. [Apply Now](https://www.nvidia.com/en-us/startups.md) ### NVIDIA Deep Learning Institute Develop and master the skills you need in AI, HPC, and the metaverse through the NVIDIA Deep Learning Institute (DLI). Choose from a catalog of over 80 self-paced courses and instructor-led workshops. [Visit DLI](https://www.nvidia.com/en-us/training.md) ## Get Started ### Automotive News Stay up to date on the latest announcements and breakthroughs in automotive by signing up for our monthly newsletter. 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